The Baird Collection - made in Bridgwater
Baird collection introduction
S. Leffman Ltd., later taken over by Baird Wear, was one of the major suppliers for Marks and Spencer until very recently.
High-quality underwear brands such as the Partos and St. Michael quickly established themselves in the public
consciousness. The factory at Halesleigh Road was a major employer in the town. The brothers S. & F. Leffman were
well-known businessmen, often seen to be chauffeur-driven around Bridgwater. The closure of the factory due to the cost
of labour coincided with a general decline in Bridgwater's industry.
The Blake Museum in Bridgwater has catalogued the samples from the factory in order to learn about the town's social
history. Students from the local FE college undertook the task of cataloging a data base of the corsets and various
undergarments that were produced in the town.
The collection may be viewed here
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